Data Protection Strictly Confidential Last Updated: 2026

Privacy Policy — u777 Is Committed to Protecting Your Data

U777 believes your personal data belongs to you. We are fully transparent about how we collect, use, and protect your information.

In Summary: u777 never sells your personal information to third parties. Your data is used solely to improve our services and ensure security. This Privacy Policy applies to both the u777.fun website and mobile app.

1 Introduction & Scope

U777 (https://u777.fun) is a trusted online gaming platform for players in Bangladesh. We understand that when you register or play on our site, certain personal information is shared with us. This Privacy Policy clearly explains how we use that information, how long we retain it, and who we share it with.

This Privacy Policy applies to:

  • On all pages and features of the u777.fun website
  • On the u777 official mobile application (Android/iOS)
  • Via live chat, email & support channels
  • In any promotional communications from u777

By using u777's services, you are considered to have agreed to this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our services and contact the support team.

Last Updated: January 2026. If this policy changes, registered users will be notified by email and a notice will be posted on the site.

2 What Information We Collect

U777 collects two types of information — what you provide directly and what is automatically gathered through your use of the site.

Information you provide directly:

  • Full Name & Date of Birth
  • Mobile Number & Email Address
  • BKash/Nagad/Rocket Number (for payment processing)
  • Copy of National ID or Passport (for KYC verification)
  • Photo or Selfie (required for identity verification)
  • What you type in the support chat

Automatically Collected Information:

  • IP address & device type
  • Browser & Operating System Information
  • Your activity on the site (pages visited and time spent)
  • Gaming History & Betting Patterns
  • Login Time & Location
  • Cookies & Session Data
We never collect your full payment card number, PIN, or banking password. Payment information is processed directly through your mobile banking service.

3 Purpose of Data Use

U777 uses your information only for specific purposes. Full details are provided in the table below:

Purpose Data Used Basis
Account creation & management Name, Mobile Number, Email Contract Compliance
Payment Processing Mobile Banking Number Contract Compliance
Age & Identity Verification (KYC) NID/Passport, date of birth Legal Obligations
Fraud & Money Laundering Prevention Transaction & Behavioral Data Legal Obligations
Customer Service Contact Information, Chat Logs Legitimate Interest
Promotional Emails/SMS Mobile, Email Consent
Site & App Improvement Usage Data, Cookies Legitimate Interest

If you no longer wish to receive promotional messages, you can unsubscribe at any time by contacting our support team.

4 Data Sharing Policy

U777 never sells, rents, or trades your personal information. However, limited data may be shared in specific circumstances:

  • Payment Processor: Solely to process transactions with bKash, Nagad, and Rocket.
  • KYC Verification Service: With licensed third parties for identity verification.
  • Game Provider: Only the minimum data necessary to run the games.
  • Law Enforcement: When required by a court order or legal obligation.
  • Audit & Compliance: In routine audits conducted by the licensing authority.
All third parties working with u777 are bound by strict confidentiality agreements. They may only use data for designated purposes and may not re-share it under any circumstances.

5 Cookies & Tracking Policy

The u777 website and app use cookies and similar technologies to enhance your experience and ensure the site functions properly.

Cookies we use:

  • Essential Cookies: Maintaining login sessions and security tokens — the site cannot function without these.
  • Functional Cookies: Remembers your preferred language and settings.
  • Analytics Cookies: To understand which pages are most popular — but this data does not identify you personally.
  • Security Cookies: To detect fraudulent logins and bot activity.

You can manage or delete cookies at any time through your browser settings. Note that disabling essential cookies may affect certain site features.

u777 does not use cross-site tracking or third-party advertising trackers. Your browsing activity is not tracked across other sites.

6 Data Retention Period

U777 does not retain your information longer than necessary. Retention periods depend on the type of data and applicable legal requirements:

Data Type Retention Period Reason
Account Information 5 years after account closure Legal Obligations
Transaction History 7 years Financial Regulations
KYC Documents 5 years AML Policy
Chat & Support Logs 2 years To Ensure Quality
Site Usage Data 13 months For Analytics Purposes
Marketing Consent Records 3 years after consent is withdrawn As legal evidence

Once the retention period expires, data is securely deleted or anonymized.

7 Your Rights

As a u777 user, you have certain important rights over your own data:

Right to Access Your Data

You may request to know what information we hold about you.

Right to Correct Your Data

You may request corrections to any inaccurate or outdated information.

Right to Data Deletion

You may request deletion of your data under certain circumstances.

Right to Restrict Processing

You may request that data processing be temporarily restricted while an investigation is ongoing.

Right to Data Portability

You may request a copy of your data in a standard, portable format.

Right to Object

You may object to marketing communications or profiling.

To exercise any of your rights, email us at [email protected]. u777 will respond to your request within 30 days.

8 Security Measures

U777 uses industry-standard security technology to keep your data safe. Our security infrastructure operates across the following layers:

  • SSL/TLS Encryption: All data transfers on the site and app are secured with 256-bit encryption.
  • Data Encryption: Sensitive data stored in the database is kept in an encrypted state.
  • Two-Factor Authentication (2FA): Enable 2FA to add an extra layer of security to your account.
  • Access Control: Only authorized staff can access specific data.
  • Regular Security Audits: Third-party experts regularly audit our systems.
  • Monitoring Suspicious Activity: Our AI-based system detects unusual logins and transactions.
Important: No matter how strong our security is, keeping your password strong and private is equally important. If you notice any suspicious activity, contact support immediately.

9 Third-Party Links & Services

Some third-party game providers' software is used on the u777 platform. These providers operate under their own privacy policies. u777 is not responsible for their data practices, but we only work with reputable, licensed providers.

Our partner services are as follows:

  • Game Provider: Live Casino, Slots & Sports Betting Software Providers
  • Payment Gateway: Mobile Banking Transaction Processor
  • KYC Verification Service: Identity & Age Verification Providers
  • Cybersecurity Services: DDoS Protection & Firewall Provider

U777 has a separate data processing agreement with each third party, drafted in accordance with GDPR and international privacy standards.

10 Privacy Policy Updates

U777 may update this Privacy Policy from time to time due to business changes, new legal requirements, or technological advancements.

In the Event of Any Changes:

  • A notice will be posted on the site at least 7 days before any changes take effect.
  • You will be notified directly at your registered email address about any important changes.
  • The "Last Updated" date at the top of the page will be revised accordingly.
  • Archives of previous policies are available on request from our support team.

Continued use of our services after a revised policy is published will be taken as your acceptance of the new terms.

Keep your account email address up to date so you receive policy change notices on time.

11 Contact & Complaints

If you have any questions about this Privacy Policy or wish to make a request regarding your data, please contact our data protection team:

Response Time:
Within 24 hours on business days

We will do our utmost to resolve your complaint. If you are not satisfied with our response, you have the right to raise the matter with the relevant regulatory authority.

Why Your Data Is Safe at u777

Learn about the key pillars of our privacy protection

End-to-End Encryption

Every data transfer is protected with 256-bit SSL/TLS encryption, making it virtually impossible for any unauthorized party to intercept your information.

Strict Access Control

Only designated staff can access your information. Every access is logged and reviewed regularly.

In line with international standards

U777 adheres to international privacy standards. Third-party security auditors regularly review our systems.

No Data Selling

U777 never sells your personal data to advertisers or third parties. Your information exists only to serve you.

In Your Control

You can view, correct, or request deletion of your data at any time. Opting out of marketing messages is straightforward.

Dedicated Support

For any privacy-related questions, our Bengali-speaking support team is available 7 days a week, 24 hours a day.

Play Safe, Enjoy with Peace of Mind!

Your data is secure with u777. Register now and join Bangladesh's most trusted gaming platform.

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